Do fans really though? I mean we all obviously love Yelich A LOT...but doesn't seem he has the ungodly appeal Braun had before everything went down. Yelich is even more popular than Braun. Braun had Fielder to compete with, as many loved Fielder even more than Braun. Probably an argument for Braun being more popular. Braun was #8 in jersey sales at the end of the regular season in 2011 (ranked sales from opening day to the end of reg. season). Yelich didn't even rank Top 20 in the same timeframe for 2018. Which I find notable because not only was he arguably the favorite player on the team it was also his first year on the Brewers. You would expect an inflated amount of sales because no one had one before...as where with Braun he had been with us for years, thus, many already had a jersey. Not to mention, as you said, Braun heavily competed with Fielder for fan's hearts. Of course Yelich jumped up to #8 from January 1st to opening day sales for 2019...likely fueled by the MVP award. I am guessing Braun would have also increased on his position had he not tested positive because at that point more were being burned than bought. Now jersey sales aren't everything, but it is quite interesting Yelich wasn't even Top 20 despite being on a brand new team, playing like an All-Star, and then suddenly an MVP season come the end of the year.