It absolutely does matter. Market size effects TV and radio contracts, ticket prices and pretty much everything else on the business side. If you have less people, you have less fans to draw from. Advertisers don't pay as much. Ticket prices are lower. Yes, IIRC the Brewers had higher viewership than the Angels, but they got a $30MM TV deal, while the Angels got a $150MM TV deal. If market size doesn't matter, why would you suppose the TV gurus would pay so much more to the Angels? Attanasio has done a lot to increase cash flow/revenues for the Brewers, but they seem to be about tapped out on new streams which are unique to the Brewers. From now on, most new revenue streams the Brewers receive will be shared through the league. Therefore, the Brewers are now largely at the mercy of attendance figures. Since that's pretty well maxed out, the only way it can go is down, and any drop in attendance will have a corresponding drop in revenues. In a small market like the Brewers, there should be a higher chance that attendance would drop, as in order to get to 3MM fans, many fans have to come to multiple games, so a small percentage of "disgruntled" fans will lead to less tickets sold. In bigger markets, a small percentage of the fan base getting disgruntled doesn't matter as much, because the fan base is so much larger. Teams like the Packers defy these odds, as a huge percentage of midwesterners would sell their soul to get Packer tickets. I don't think the Brewers have that loyal of a following. I think the Brewers will have a very hard time selling 3MM tickets next year, and I would bet their budget is going to be based on significatnly less than 3MM tickets sold. Here's a thought regarding the players totalling $60 million, maybe they trade one??? Run that through your faulty analysis. So you're arguing that we shouldn't trade Hart, but instead should extend him, knowing that his extension could very well cause us to hit a financial barrier. Your solution to avoid this financial barrier is that we should then trade Hart. Whose analysis is faulty? Where did I say they should trade Hart?? You might actually want to read the post your responding to.