So the team will be playing twice in the Fiserv in Milwaukee this upcoming season, even though the two D-1 schools in the city both come to Madison. On 12/19 they play Villanova. This is one of many neutral site (or semi-neutral) games that third-party promoters have been creating in recent years, and there will probably be more in the future. Easier to create attractive matchups when you don't have to go into a teams' home arena, and I'm sure the guarantees are pretty damn lucrative. UW has a similar game in November when they play BYU, not on their home floor but in Salt Lake City. It's expected the Cougars will come to Milwaukee the following season.
The other Milwaukee game, if you can call it that, is an exhibition--not a non-conference game, an exhibition--On October 24 vs Oklahoma. Teams have played these so-called 'secret scrimmages' for years. It was just a matter of time before promoters stuck the cash IV into these, too---sell it to TV if you can, print tickets, hold it in an NBA arena. And from what I heard second-hand, the courtside seats are around $300 with many of the others going in the 50-$100 range. For a glorified scrimmage. No thanks.