Not only are plasma screens more reflective, but most actually have a chemical compound that is put on the screen to try and make it less reflective. Note to anyone who owns a plasma: never ever use cleaning supplies on a plasma screen like Windex or something of that sort. The chemicals are too harsh and will screw with the anti-glare compound. Also, make sure to use a microfiber cloth as even just a paper towel can be too abrasive for the sensitive material. As far as 720p/1080i/1080p, I'm going to disagree with the majority here that say there is not much of a difference. If you're watching blu-ray's or HD-DVDs, you're going to want a 1080p tv for anything over 40" or so. Anything under 40 or so, definitely do not spend the extra money; in that case it's fairly unnoticeable, but I know I just recently upgraded my Westinghouse 32" 720p LCD to a Panasonic 46" 1080p Plasma and besides the difference in size and make of the tv, the 1080p is a huge difference to me. When playing xbox 360 or ps3, or watching blu-rays/HD-DVD's, it is absolutely a huge difference. Plasma/LCD? It's definitely up to the user. Both technologies have gotten so much better with time that they're main weaknesses of the past aren't as big of a deal anymore. Plasma's last longer than they used to and burn-in isn't as much of a concern. The anti-glare coatings some of the tv's have fix that once big-issue with plasmas. LCD's are starting to get quicker response times (which more $$$), and are starting to get better for sports and quick action. Honestly, I would probably reccommend a plasma tv, just because of it's fluid motion (480 hz as opposed to 60/120 on an LCD), and the higher contrast ratios which will make you're blacks blacker instead of somewhat gray like they are on my LCD. I would go with LCD if you're looking for under 40", have a ton of sunlight or reflective lights in your room, don't want to spend the extra $$$ on electricity every month (plasma's consume a lot), or just want something thinner and more lightweight. If you do decide on a plasma though, be very careful for the first 100 hours of usage. The first 100 hours are the most sensitive to burn in. So you want to have something on the tv without the bars (widescreen) and without a static image for an extended period of time. When I got mine, I ran Planet Earth on HD-DVD on it for a full day before even using the set. Than I just made sure to change channels every 15 minutes or so, as to not let watermarks or anything burn in. Also, make sure you never have to set the TV on it's side for anything as it will ruin the set. Any way you go with this decision though, you'll for sure be happy with the product.