As Brewerfan's resident hipster, I have to point out that this is a bit of a generalization, and I know that a number of the people who have posted in this thread as anti-Nickleback don't visit Pitchfork with any regularity, or at all. I'd also argue that just because people haven't heard of them, it isn't the bands' faults, nor really is it the people's faults. There is so much music out there that isn't played on the radio, the radio the people who listen to it don't control, that whatever is there, they'll listen to. If the gurus at Clear Channel thought of Montreal (yah, I am hipster enough to know the "o" in "of" is lowercase) would give their station better ratings and ad revenues, they would play of Montreal. Same with major record labels. That's just the way it is. For some reason, Nickleback still generates a lot of revenue for the people who want it, so they keep getting played and keep churning out the same old recycled whatsis of whatever group they replaced as the go-to group among the demographic they are marketed to appeal to.