"I personally try to avoid "Southworst." I give them credit for friendly staff, but I dislike their higher prices and that my flights are nearly always 30+ minutes late." This is interesting to me because I have not heard this very often. I love Southwest for pretty much the exact opposite opinions. They tend to consistently be the best value, on time, I love their boarding system and friendly attitudes from ticketing, gate personnel, flight attendants, etc. I hate how the other large airlines play games with pricing to appear cheaper and then nickel and dime you with paying for seats, baggage, regular beverage service, etc. I also was spoiled the past 5 years because I lived close to BWI which is a Southwest hub and easily the best option to get to Milwaukee on a direct flight. I flew regularly for work and Southwest usually ended up being the cheapest and fastest option for me to get to my main destination of Phoenix, 5 hours direct from BWI. Now that I am in Huntsville, Southwest is still a strong player for me out of Nashville even though it's 2 hours away. I actually had them booked for a flight to Pittsburgh this year because the flight was direct and over $200 cheaper. Factoring in time, gas and parking I was still saving over $100 and about 3 hours travel time each way. They also offer direct flights to Milwaukee which is great for my family as its easier to travel with small children in the car and a quick flight instead of dealing with airport connections. I can only remember one flight that was delayed for me due to a mechanical issue. The gate did a quick rebook to the next flight through Midway and they held up that connecting flight by 5 minutes to make sure we all caught it. An interesting thing I saw with Southwest is that they have a lot of emergency ticketing support when needed. During this mechanical rebook, I saw ground guides and baggage handlers man the computers to rebook people quickly. It is usually the opposite with other airlines who have long queues and angry people all stewing in line together. Just my personal opinion and experience I would rate my top experiences/options for the major airlines as Southwest, Delta, United, American. American takes the cake for the most consistently delayed and worst experience with staff and overall enjoyment. It is also fair to acknowledge where you travel from and to matters a lot since some routes are dominated by certain airlines. Right now I'm tied to Delta since its a 30-40 min hop to Atlanta. American a second option with a short flight to their hub in Charlotte. Huntsville Airport is courting Southwest openly and I hope that deal is made. Easily the best airport I have ever used and I would love more flight options.