MJLiverock, that is a good analysis, I have a few comments. First, remember that 1/3 of TV revenue is shared, so if I understand the system correctly, if a team signs a $100 million dollar deal and the Brewers' deal is $30 million, the Brewers are really only being outspent by $46 million instead of $70 million. So the situation is still ugly, but not as bad as it could be. My second comment is about the inflating cost of sports programming in general. The possibility of a building bubble is described in this article. Sports are an extremely valuable commodity in the era of DVRs because they are watched live (with commercials) more than any other type of program. Because of this, ESPN can get around $5/month/subscriber for their family of networks. Some estimates suggest that up to 50% of your cable bill goes to sports. However, only about 25% of cable subscribers actually watch ESPN channels on a regular basis. The Dodgers' new deal will cost subscribers in Southern California an additional $4-5/month--and that is for an even smaller segment than the ESPN viewers! The Dodgers' deal will be used to leverage more expensive baseball contracts in other markets. These contracts are not sustainable. Cable/satellite TV subscriptions are already falling and that trend will surely accelerate if sports contracts drive another significant rate increase. Something is likely going to give before the Brewers contract comes up in 2019. I find it highly unlikely that baseball will still be on "regular" cable in 7-8 years. Most likely, cable companies will resolve the issue themselves by offering a "non sports" option which may be preferred by 50% of the population or more (by the way, sports are way more popular in Wisconsin than other places). The pricing of the sports package would be a major contention point, since they may be asked to make up the difference to sustain these long-term contracts. If nothing gives, it is possible that public outcry could lead to federally-mandated a la carte programming. Such legislation could be a destructive blow to MLB television revenues--although it would be interesting to see if long term deals like the Dodgers' contract would still hold up. Brewers fans should definitely hope for the TV revenue bubble to burst as soon as possible.