This game is going to be awesome from what I can tell from the demo. Took me about 30 minutes to beat the demo and I was in awe the whole time. The graphics are unbelievable, gameplay is great with only two plasmids (over 70 total in full game), and the big daddy/little sister enemy combination is very creepy and very innovative. You don't face any big daddy/little sister combos in the demo, which is probably smart on the developers part for not giving away the biggest part of the gameplay. If you own a 360 it is definitely worth a download of the demo. Believe the hype on this game.