I watched the press conference from Alpha Entertainment's Twitter feed (OF COURSE that's what McMahon would call a company he just dumped $100M into). I thought the timing of bringing back the XFL was right, in that I think fans get frustrated with overly complex rules (the catch rule, that stupid rule where the defense gets the ball if you fumble the ball forward and it rolls out of the endzone, etc) and they are fed up with protections afforded to QB's (nobody wants to see violent headshots, but enforcing a 15 yard penalty for a D lineman grazing the side of a QB's helmet are frustrating). However, I came away from watching that press conference with some questions and concerns. - I don't know what their plan is. They want to play in the spring of 2020 (just two years from now), but don't appear to have anyone running the league, don't have a TV or streaming partners and don't have any cities identified (he mentioned exploring cities that have existing NFL facilities, which seems to indicate they'd like some kind of partnership, but do they have any idea if the feeling is mutual?). The only concrete plan seemed to be that they will just now begin getting input from fans and coaches on what the league should look like. - They also want to make the game quicker ("2 hours is the goal"), which is pretty easy if you don't have a TV partner anyways, but where does your ad revenue come from? Will the jerseys be covered in ads like in other sports? NOBODY is going to want to pay for this (we don't currently pay for the majority of NFL content, which is the most popular sport in America), so partnering with a streaming service seems unlikely. - It's pretty clear that McMahon wants to "keep politics OUT of the XFL", while at the same time he not so subtly indicated that there will be rules that every player must follow, including standing for the National Anthem, which some would argue is inherently political. - The high bar for player personal conduct. "If you have a DUI, you won't plan in this league" is what McMahon said. What is driving this is fan feedback on the perceived criminal history of players in the NFL (which, when you look at MLB and NFL players and arrest records, they are actually much lower than the general population). I don't have a problem with that - they have every right to create that threshold. I just think it is a very high bar, and appears to be a no-tolerance policy. He was asked about Tebow, Manziel and Kaeparnick. He dismissed Manziel (which shocked the heck out of everybody before he explained the policy), but invited Tebow as well as Kap (while pointing out that he must adhere to rules of the league, which we all know what he's talking about). The message I walked away with was, the fans want a quicker paced game, with easier to understand rules, with *some* of the violence reinstated to the sport, played by athletes with clean off the field records who will stand for the national anthem and keep their personal politics to themselves. And they currently have no in plan in place on how to make that happen and sustain it as a viable business enterprise.