I definitely get where you're coming from, but I think a lot of it is due to the economy. The Brewers are trying to give back to their sponsors by directly creating revenue for them with coupon giveaways. For example, Brewers Blanket Day sponsored by Verlo doesn't create as much revenue for Verlo as a coupon giveaway does. For most fans it is meaningless, but I'm sure their hope is it reaches enough people to create a sales spike. They did a few non-bobblehead giveaways this year (Fielder growth chart, Brewers drawstring backpack), but those were both sponsored by companies that a coupon bump really doesn't help. AirTran and Frontier did luggage tags, which is a cutesy thing that basically gives them continued exposure in the community. I think as things continue to rebound you'll see the hat, koozie, and other novelty giveaway days return.