There's no official "business plan" in place, but we have brought ILBrewerFan on board to try to give us some marketing ideas. Making Brewerfan a LLC is probably something i'm going to try to do this summer, to protect the site. If you look at the bottom of the screen in the fan forum, there are some ads provided by AdBrite, and a link where advertisers can purchase ad space. I'm going to give that a run for a little while. There is also a text ad at the bottom right of the home page now, that was able to provide a little revenue. I've also got one more advertiser in the queue that I want to get to. Right now, the plan is to make Brewerfan.net make exactly $0 profit. I'd like to jack up the revenue though, to pay for the site costs and perhaps promotional items. Believe me, i'd love for nothing more than to be ablle to pay Batman a salary so he could do that kind of job full-time and be able to get into the press box, but it's hard for me to envision raising any type of dollars to actually employ a person... at least without seriously compromsing the site.