I've been on this site since the early 2000's, which probably says more about me than anything else. That being said, the ads are brutal to read between posts. If you think "it's not that bad".. well.. good luck everyone. This site used to be clean and easy to see where new posts were being made; it's just about opposite of that now.
I've been on random online forums for along time and know that format and hosts change and so change is inevitable. That being said, this is probably the worst migration I've seen when it comes to what used to be and what is now. I'm on a fairly well-known Badger site that has ZERO ads and the members are willing to pay money to keep it that way so that "usability" trumps making money. I understand you bought the rights and you need to make money.. but good luck.
Edit -- I'm talking to wrong person.