totally agree. Some places you can't just get a normal beer anymore and everything is slowed down because people need to have a discussion about what these beers are, then sample before buying. Overall I really hate the smugness associated with it, even as simply as describing them as 'good' beers while turning the nose up at basic lite beer. I mean, the stuff is intentionally made to be bitter and even many advocates admit they can't drink more than a couple. Why are they so much better, because they charge way more and tell you it's better? To each their own, I don't care, do your thing and I'll do mine. But don't act all smug about it as if I'm a heathen for liking normal beer and then try to continually push this stuff on me and say I'll like it if I try it. No, I won't. A few times after being friendly for a while of someone pushing something and telling some dumb story about how it's so good they can only sell 6 at a time because it sells out so quickly because it's so good type stories blah blah. Eventually I just say, yea I get that problem. High Life is so good and was in so much demand they actually decided they should mass produce millions and millions per year. I'm definitely a beer snob, but I'm not a d**k about it. It's just that it's become a hobby of mine. I brew beer at home, and for over 20 years now I have tried so many different styles of beer from Belgium, Germany, etc. and now American breweries are putting out some outstanding beers. The innovation from some of the American breweries are really interesting, blending styles, brewing techniques, aging, etc. With that said, I get it's not everyone's cup of tea. Heck, when it comes to wine I don't even like it, I wouldn't care if it was from a box or a $1,000 bottle. Ditto for scotch. Yet there are a lot of people who really appreciate it, but it's lost on me. I'll also say this. When it comes to IPAs, I do think there's a segment that orders it because they think they're supposed to like it. I see the look on someone's face when they take a drink, and I'm thinking dude...that looks painful. So yea, I'll avoid Budmillercoorslight whenever I possibly can. Throw them in a cooler with ice, and I can drink them ice cold. Actually refreshing. But a "sort of cold" flat-ish pitcher on the table...I will go running....even for a Blue Moon.