I was pretty clear that attendance is just one component of this, which yes, tracks more closely with winning than any single player. For reasons that are borderline not really what this forum does, Christian Yelich is really valuable to the Brewers, more so than Willy Adames or Jesus Aguilar. This is sort of exactly what I was talking about. Being good at baseball is just where those partnerships start, but advertisers have all kinds of ways of quantifying this (please don't bring up Giannis; he is a transcendent once in a millennia darling) People who follow the Brewers closely know Willy Adames. My wife has no clue who he is. I could probably round up a lot of men who consider themselves Brewers fans who couldn't tell me anything other than "oh yeah, I hear he's doing pretty good" and couldn't tell you what position he plays. I'd guess more than 5/6 Milwaukee couldn't pick his face out of lineup. Some of that change with time but he is unlikely ever to reach the star power of Braun or Yeli. I work in this field every day so I feel close to it. I know you guys scoff at the idea that Yelich on a billboard for Associated Bank matters, but there is the reason these brands pay millions of dollars to do it, and it is not to get hardcore baseball fans who know Adames is better in their doors. Yelich is a well-spoken All-American guy that any brand would love to have. I'm not saying that Adames or any other guy on the roster isn't, but they just don't come close to his brand power. All that said, Yelich is not playing well enough now to off-set that. But Ryan Braun was, IMO. In my experience, this particular forum is just far too analytical and baseball-minded to have this conversation, it pretty much always has been, but the high-level baseball discussion is sort of this place's calling card. I think everyone, or most everyone that posts here is well aware of the economics of baseball and understands the value of having a guy who can bring in advertising and merchandising dollars. Just because the forum doesn't skew that way doesn't mean the people here aren't aware of the economic side of that sort of thing. I also think that you underestimate the common fan or casual fans knowledge of guys like Tyrone Taylor or Willy adamas. Most of the guys I work with are what I would label as casual fans, and to say that five out of six people wouldn't be able to pick his face out of a lineup I think is just false. It's a hyperbolic statement made to make a point, and I get that. I think most people, especially the guys and ladies that post here, especially here, are very knowledgeable about the economics of baseball, and understand how important advertising dollars are to the Brewers especially the Brewers. At what point does having Christian yelich's All-American, well-spoken face on a billboard have value that overrides his poor play? At what point does the added revenue from billboards and television and radio advertisements and jersey sales override the amount they can't spend on other good players because they are spending too much money on his 670 OPS when he's 35? It's not just added revenue, it's a roster spot, and a manager who will feel obligated to play him as much as possible because of the amount of money that is being spent on him.