It wasn't so much the cookies. . .it was the whole experience. Big wide leather seats, no middle seats, enough leg room and lap room so that if the guy sitting in front you wanted to lean back, you weren't peering down on his head. Of course, fewer people meant more room for your carry-on stuff. . .Good food served on china with real flatware. And then the freshly baked cookies. . .they were like hotel turndown service. Completely not needed, but a small luxury added to the other luxuries that made it a pleasure. Compare that to the rest of the industry which puts you three (or five) across on narrow, fabric seats, less cargo room, less leg and lap room, with a dozen peanuts and 4 oz. of coke in a plastic cup.