No tickets = no parking = no beer = no team store = no food, the margins on all of which are enormous. Based on the post a coupe before mine, $150 million sounds like I undershot it probably by $30-$40 million in a good season. Biz Insider projected lost revenue at $178 million. https://www.bizjournals.com/milwaukee/news/2020/10/07/mlb-projected-gameday-revenue-lost.html So yeah, I guess "there is a way." Seriously dude, just admit you were WAY off on this. I'm sorry, but there is no way you believe it. Advertisers use formulas to price out the value of a listener and for a 620 broadcast it is likely pennies on the dollar. And you continually have made this ridiculous comparison that it somehow equates to a a guy taking 4 people to the park and spending $130 directly with the club. They may as well close the stadium forever and save on the massive operating costs because everyone will just watch on TV or buy shirts at Kohl's. After all it makes no difference if they come and the money isn't significant. We could also just go directly to the source, but I mean, we do have Jopal's vague analysis completely devoid of any real numbers. “Without getting into specifics, it’s significant dollars that we are losing this year,” Brewers President of Business Operations Rick Schlesinger said during a press conference held outside of Miller Park on Monday morning. But I'm not , I said "pure ticket sales." All someone has to do is a little math. With their average ticket price ($28) multiplied by capacity (41,900) comes out to 95 million dollars, if they sold out every game, which the Brewers have never come close to doing. Are you assuming they don't spend any money on parking/concessions? My guess is that it's probably at least $1 in concessions/parking per $1 in ticket price...probably more like 3:1.