Here's a little about the TV ratings when the last great cinderella made it deep into the tournament, George Mason two years ago: "The next time somebody tells you that the NCAA tournament is a cultural phenomenon, ask that somebody if he or she actually bothered to watch the Final Four. Because, apparently, Americans don't put their clickers where their mouths are. The TV ratings for the long weekend in Indianapolis are disappointing, if predictable. Saturday's semifinals were the second-lowest-rated ever. The numbers for Florida's resounding victory over UCLA on Monday night flirted with the lowest ever for a title game, down 25 percent from last year's game. Billy Packer will offer an explanation for this. In the meantime, somebody tell me again why it's a good thing when Duke, North Carolina, Kentucky, Kansas or UConn aren't there at the end. A lot of people exult when the powerful, tradition-guzz-ling machines are pushed into a ditch along the road to the Final Four. But these brand-name schools are missed -- at CBS and in America's homes. Everybody loved mid-sized, cuddly George Mason and, to a lesser extent, LSU. But love them enough to watch them play? Guess not. Is this a case of people embracing the romance of the upset, yet being bored by the upstarts? So it seems. " And this: NY Times Florida's victory over George Mason on Saturday rated a 9.1, down 9 percent from the comparable game last year, and U.C.L.A.'s victory over Louisiana State rated an 8.2, down 25 percent. For the 2005-6 season, each rating point equals about 1.1 million TV households. Lower ratings were expected for the tournament after all the Big Ten teams were eliminated and because none of the four top-seeded teams advanced to the Final Four. For all games, CBS recorded a 6.3 rating, down from a 6.9.