The 7pm thing is amazing to me. I had a friend return my call last week at like 7:30 saying he missed my call getting the kids to bed. I had to ask what time they went to bed. I think I now understand why the school nurse and my first grade teacher were shocked that I stayed up until 9:30-10:30 as a kid. With brothers 10 and 11 years older, I never went to bed early, especially during summer when the sun was out. With my 3-year-old, we start the bedtime routine at 7:00 pm by brushing his teeth and getting into pajamas. I usually read to him for 20 minutes in his room, the my wife rocks him to sleep for another 20 minutes. I’d say it’s usually 8:00 before he’s actually sleeping, but if you want them asleep by 8:00, you’ve got to start around 7:00.