It makes sense to do it now. They don't need any incentive for attendance as long as it's capped at 25%. The carry-in policy is a savvy way to get people who might not otherwise go, to hit up a game or two. Most games don't sell out. Even if in-gate spend for someone is 0 or $5, that's still a big win for the team if the alternative is an empty seat, which most nights in Milwaukee, there are some, or quite a few. It makes sense that they are doing nothing to incentivize attendance right now, while simultaneously maximizing profit from the folks that are coming. It's a much more palatable experience for a family of 4 of average means if they can bring a picnic lunch in.