Again, there is far more that goes into a franchise player than attendance, and there are more revenue streams than just attendance. To actually know how good or bad of a deal Braun wound up being for the team, you would need to see t-shirt sales. As fans and particularly fans of this website, we don't care about anything besides winning. That's a big thing they care about, but not the only thing. One season the Bucks website had a ticket promo with the following guys on it: Brandon Jennings, Ersan, and Ekpe Udoh. The NBA is a star-driven league, but when you have a player like Yelich, you'll give him that monster deal because he's not only a great player, but is a highly marketable player, one that will do community outreach, kids like him, old people like him, women like him, etc. This was already posted, but this place has a habit of thinking in a very egocentric way and not acknowledging that most people don't look at this team and its players like we do.