Yes, but EVERY one of those other ways is on a multi-year fixed contract so there is ZERO chance the Brewers can capture any additional revenue from changes in how the consumer, consumes the product, for years. Merchandise is only a fraction and that typically tracks with attendance so dropping attendance is likely not offset by any improvement in merchandise expenses. As an entertainment business, baseball spends almost all of it's budget on fixed costs. I would guess that a payroll budget of $100M for the Brewers comes with a $50-$75M to cover the minors, scouting, gameday costs, other personnel, travel costs, insurance, etc. Other than getting rid of low-cost ticket agents and ultra-low cost Ushers and vendors there is minimal cost savings if the team is playing in front of no fans or 40,000 fans. My guess is less than 1% of overall costs can be adjusted for any year based on attendance levels. However, there is always extra dollars from getting more and more people into the seats. Any reputable business on the planet wants to maximize revenue for fixed costs. For the Brewers, or any baseball team, that means filling stadiums as much as possible. So they will most definitely spend money to get butts into the seats. And they will definitely be concerned if they have dropping attendance especially when they are at the beginning of their TV/Streaming contracts because revenue doesn't change for years so fans watching on cable, listening on the radio, etc. won't increase the teams other income streams one iota. When the cost of getting people into seats is so high that it won't effect the bottom line is when teams won't care about fans in the stands, but that may never happen.