It's nice to see a lot of people here are high on this deal, I was getting depressed reading some people's thoughts as to why its too risky to give him money when he'll be "regressing". I like this deal a lot. He may drop off a bit during those years he'll be making that money, but not to the point where he'll be a black hole in the lineup. In order to maintain success, you have to keep fans coming to the ballpark so you can afford other players. Free agents will say "hey, they have Ryan Braun, that's a name I know and a guy I wanna play with". It's an investment, and every investment has a risk, it's the type of move a small market has to take sometimes. For the fans, this is symbolic. Braun is the face of the franchise, he's a name people will know coming to a park every year. Right now, his name is linked with success. It is a sign that the Brewers are staying competitive and trying to win, and he'll probably still be a better hitter than half the guys in the league at 34. Awesome signing.