The business has been about carnies and rubes since the beginning. Yes, it's crazy to charge $65 for a PPV but it's just as crazy to charge $30 for a $4 t-shirt. Enough people take the bait. They could cut PPV prices in half but they wouldn't get 2x the buyrate, so why bother? In the end, nothing will change. They'll give the top match for next WM to some part time special attraction again tomorrow, and continue demoralizing the active roster who they expect us to invest in when they're always going to be booked and positioned as being not as good as the old guys.