1. I'd bet Attanasio has made a large amount of money of the Brewers already. Besides that, he only paid 225 million for the team. If he put the Brewers up for sale after the season, he'd easily get 600-700 million, maybe more given the skyrocketing value for sports franchises. 2. I don't begrudge owners making money, but i'd rather see the players who actually are the product fans go to see get a bigger cut compared to already billionaire owners. To my point above: Mark Attanasio hasn't put the team up for sale, so the value increase means nothing to the team's day-to-day finances. And when he sells the team, those proceeds go to Mark A., not the team, so again the day-to-day finances aren't affected. It isn't like these owners need the revenue stream to live on. They can borrow against the added value of the team to get liquid assets necessary to make the team even more valuable. Or they can use the added value of the team for other business ventures. Mark A. didn't improve the stadium just for the fans to enjoy. He did it to improve the team's value. Winning is one, if not the best, way to increase franchise value. Traditionally teams viewed investing directly on players as the best way to win more, thus improve the team's value. Today teams are realizing there are better ways to do it than free agents. Thus less spending on free agents.