Everyone seems to be mad at the WIAA for doing this, but Wisconsin was one of only 6 states without it. If it did not pass yesterday, the state legislature was going to force it. The way it is worded it really only applies to elite level athletes getting deals from national corporations. Small “home town” businesses can not give money to local athletes. We aren’t going to see 5,000 kids on NIL deals next year, but it allows kids that can get life changing money to pursue it.