I am sure it is for subscribers only. Rumor is they want a subscription type service eventually, but no way that is ready to launch yet. Sounded like next year, maybe. As far as them having a choice, no, they most certainly did not. It is kinda like the whole stadium name thing...sucks, but not like there was much of an alternative. Any alternative would have meant less money coming in to the Brewers and the payroll is already to low for most.