Where I live - central Wisconsin - I bet 1/3 to 1/2 the people don't where masks when out. They do when an essential store requires them (such as a grocery store), but tons of the places don't wear them, or require people to wear them. My wife went to a salon and every single stylist (she said there were 5-6) weren't wearing masks, and only one customer was. I think a big thing that happened was that for a lot of America the virus was in the news early on - but people didn't see the affects. I'm not talking about cities. I'm talking about outside the cities, especially in rural areas. They saw all these predictions of problems and stuff - and what happened - virtually nothing - at least for a few months. This made people wonder if it was really that bad. And were we doing the right thing, etc., etc. If COVID had hit - and killed 200,000 in April and swept into every town in the nation - no one would be arguing about wearing masks or whatever. Instead, it was a slow trickle, often times a big nothing in some places. For many, it was a classic Boy Who Cried Wolf scenario. No one in their home town or family was sick. No one they knew had died. And for that, we were shutting down businesses and schools and sports. It was, in the eyes of many, overkill. It's made people skeptical - even now - of the seriousness of things. Sadly, this allowed some of the more fringe-type things to flourish. COVID is being used to impose socialism on the people, or it's a hoax to torpedo Trump's re-election, etc., etc. But for many Americans, I still think they look at COVID and say, "It's not that big of a deal." Yes, some people are dying. It's just a 'bad flu'.