The evidence increasingly points to this being the correct answer. All MLB teams are profitable. Some MLB teams are immensely profitable. The Brewers have appreciated in value by $800 million since they were purchased by Attanasio. After they couldn't get public money for Maryvale they ate the $60 million cost like it was nothing. The post-2008 Brewers are small market in name only. Their attendance, TV viewership, merchandise sales, etc are all mid-tier or better in MLB. The payroll is starting to reflect that as well. We shouldn't pretend like we are some poor franchise that's struggling to get by. The Indians, Rockies, D-Backs, etc. can all spend $150 million and so can the Brewers.