The Yankees and Red Sox only compete every year because they have smart people in charge. The 1990s Braves and the 2008-2010s Phillies combined high payrolls with great starting rotations. The Cardinals have a great coaching staff. The Cubs, Mets, and Dodgers fail due to incompetency by ownership, management, or both. The Brewers will probably never be the Yankees, Red Sox, Phillies, or Braves. But they can be the White Sox, Angels, Twins, or Cardinals--where every year in Spring Training you know they have a chance to make the playoffs that particular year if things go right. Think of the 2010 Angels or the 2011 White Sox and Twins. They are not playoff teams, but the reason is primarily due to injuries--had things gone right those teams were fully capable of making the playoffs. The Brewers are not quite to that level, but they were not horrible in 2005, 2006, 2007, 2009, and 2010. They averaged almost 80 wins over those 5 non-playoff years and drew enough attention to keep the fans filling the stands and generally still were contending at the all-star break. The Brewers are also helped by being in a low payroll division. Why bother to compare the Brewers to the Phillies, Yankees, and Red Sox? The Brewers can stack 3 good starters together and have almost a 50/50 chance of taking them down in a 5 or 7 game postseason series. The average payroll in the NL Central is $85 million and the highest payroll team (Chicago) is incapable of spending its money properly. The Brewers can't just throw away seasons to rebuilding and expect the fans and free agents to show up the next year. Any free agent that signs a 3-4 year contract in Milwaukee does not want to give up 2-3 of those years to rebuilding. The Brewers' track record shows that even in down years they still field a reasonable team. They spend a reasonable amount of money every year to keep a steady amount of interest and revenue coming in. The continue to give themselves a shot at the postseason, even if it doesn't work out every year. The area of improvement that needs to be made is moving from averaging 80 wins/year to averaging 85 wins/year so they can make the postseason every other year or so (especially with the 2nd Wild Card). What happens if they go through a 3-5 year rebuilding process, get a 95-100 win "World Series Contender" team, and then dump the NLDS to an 86-win team due to random luck?