As Colby pointed out, it's actually a "Honey Bear," and you're right - people have been doing this forever. I haven't bought a Miller product in years, other than MGD's at bars here in Green Bay since I can't get a good beer (meaning Point special, Amber, or Spring Bock) outside of a 30 mile radius of Stevens Point. But this thread piqued my interest, and I bought a 6 pack of Miller Chill last night and came to this conclusion: Meh. It doesn't have that strong flavor that makes you love it or hate it (like most Leinie's beers), but that might be the point, I suppose. I personally cannot stand to drink Miller Lite, but this was tolerable. If they continue to market it as a "Mexican recipe inspired" beer, they may find a nice little market niche, of which Corona basically has a complete monopoly. And Miller Chill tastes infinitely better than Corona. But I'm surprised that I have seen absolutely zero advertising for it here, yet every gas station and grocery store seemed to have pallets full of the stuff. I wonder why they chose to wait until mid-summer for a national launch as opposed to going national with it for Cinco de Mayo?