Sorry, I'm not buying this he needs to make money argument. The game is swimming with money. During a rebuild the payroll would be presumably lowered to let's say $70 million. Let's also assume worst case scenario attendance wise of 1.5 million fans per season at an average of $15 per ticket. That's still over $22 million in ticket sales. Add in the $20 million in local TV, the national TV deal, revenue sharing, concessions, merchandise, parking and he would make so much more money during a rebuild than he is now even with the loss of the casual fan. At this point Mark A. is Herb Kohl to me. Doesn't want to rebuild but doesn't spend the money to be a consistent contender. That's fine, he would lose money if he spent $150 million on the payroll but don't expect the fans to continue to be on your side if you keep a respectable team that can maybe sneak into the playoffs if everything goes right while never being bad enough to be in a position to acquire top prospects. They got tired of Kohl always doing that and they'll eventually get tired of Attanasio if he continues to do it.