I see what you are saying about our revenue being at probably its highest point in the team's history, and drawing 3 million fans is certainly impressive for a small market like Milwaukee, but you have to look at it from an unbiased perspective. 3 Million is a lot of fans, but it was still only 7th in Baseball. It's not like we are outdrawing the rest of MLB by a substantial margin. Look at the teams just ahead of us in payroll and you will find San Francisco, Minnesota, and St Louis in the 105-120M range that you seem to think the Brewers can reach. The problem is, that these teams ALSO drew 3 million fans AND are in much larger markets than Milwaukee. For us to match them we'd be doing so with similar attendance and significantly less media revenue then they have. I could see your point if you thought that those teams simply chose not to max out their payroll like Attanasio claims he does, but if you look at their situations, with St. Louis in their (potentially) last year with Albert, Minnesota opening a new stadium, and SF coming off a world series win, I don't see any reason to believe that was the case. The simply reality is that the Brewers payroll is currently probably maxed out, with our market disadvantage being somewhat lessened by the fact that we can draw fans at a higher level than most. However, our stadium doesn't really leave much room for increasing attendance, and that is something that I believe may soon be a problem. We will never sell out every game, as day games during spring will simply always have plenty of open seats, but we fail to sell some of the seats that we possibly could have during summer weekend games and during big series like against the Cubs or any future inter-league games we may be playing. It hurts me to know that we only sell 20-30k tickets on a thursday get away game in April, but can't sell them to the maybe 50k plus that would be interested in other games later on, that would make up for some of the early ones. County Stadium (in terms of size) would have had much larger season attendance totals than Miller Park imo.