Tampa Bay is a nice story. We'll see how they do in the long run. I agree that they haven't had a sustained run of success just yet, and probably do need to 'prove it' some more. However, if we're comparing 'models', the Rays already have one more WS appearance than the Twins since TB's inception (1998)... and the Twins' postseason record since '98 is a woeful 6-18. Your point on the divisions is relevant only to the divisional titles. The Rays inherently have it harder, but imo that doesn't mean they should be overlooked for trying to build an elite organization (which, at this point, they have imo), where the Twins have merely been compiling one that will compete in the AL Central (after all, ultimately the Twins have to compete with Boston & the Yankees as well). Nor does it mean, to me, that the Brewers should favor MIN's approach over TB's. I should say that I think very highly of the 2010 incarnation of the Twins, and think they are a serious contender in the AL as long as Mauer, Morneau, & Liriano stay healthy. I like the Rays as currently constructed, but to my eyes there is a heck of a lot of "lightning-in-a-bottle" there. I don't agree with this. They are constructed well enough currently to be serious contenders with the likes of BOS & NYY, and have the best record in MLB. They also have a farm system regarded as the best in baseball. I'm definitely betting on them being able to sustain success. The other approach, to simply stockpile an arsenal that is focused on the postseason and which sort of takes a playoff appearance for granted, is simply beyond the means of all but a few franchises. I think the fact that the Rays have been able to essentially do this through drafting & development calls into question whether or not only a few (I take that you mean the wealthiest) franchises can do it. I think that it takes a bit of a perfect storm, a la Tampa, but it seems to have been proven that it can be done without a $150M-ish payroll. You need to make the right hires in the front office, of course.