Yeah just to be clear, there are two versions of the Vita, one for $250 that is WiFi only and one for $300 that is WiFi and 3G. The 3G is ala carte so no contract. The other thing is that you need to buy a separate memory card. An 8 GB one comes with the $300 bundle, it normally sells for $30 alone. All that said, Sony will be having deals on it very soon (they have been giving away free memory cards with purchase plus some other stuff in Japan).