I'm pretty sure Couch was sent to the game to gauge and write about the fan reaction in Braun's first road game. That's what Fox wanted, and that's what he wrote about (or at least what the story was framed around). The best way to get that fan reaction is to be with the fans (and in wrigley, in the bleachers), not in a press box. It was an opinion piece, and he has the right to his opinion. Like dlk9s said, there's a very blurry line between fact and opinion when it comes to journalism (specifically in sports). Writers blur that line, and readers tend to take everything as "fact". Just the way it is. And for the record, I thought the article wasn't very good and didn't need to be written. Just defending Couch's right to his opinion, and I think brewers fans get overly defensive and overreact every time something is written negatively about braun. I'm of the opinion of rwa above, he beat it and knew he would take a PR hit. I don't give a damn about the PR hit, he's playing and that's what matters. Let them write their articles, Braun doesn't care and I don't either.