Milwaukee doesn't hold a candle to NYC (or San Fran -- also likely in the market for a SS -- , etc.), if that's a factor he'd weigh. Those things are greatly a matter of opinion. Personally, no amount of money would get me to move to NYC or SF. (Now, if I were an MLB player and only had 30 markets to choose from, I wouldn't be quite so final on that, but they wouldn't be my first choices). Many guys are signed by GB and comment on how they like the small-town atmosphere. For some, they go nuts if they don't have a big party scene.