Think Marlins games. Again, if it wasnt for the NBA burning money on the league it would have gone belly up a long time ago. I have heard that from several different analysts and I think even ESPN did a Outside the Lines on it. Back to scholarships. Depending on the sport, being a scholarship athlete is only about 1% fun. Football demands the most time from its players. Beyond going to class lets say 3 hrs a day, another 8-10 is spent doing football related activities including practice, film, workouts and other team related duties. The last couple hours in the day are there for meals and study. In the offseason it the committment time goes down by a couple hours a day but it is still very time consuming. Another thing people need to remember is that all scholarships are paid for by the boosters of the Athletic department(at least at UW). No school money is used to pay for the scholarships. In essence, the school and athletic departments are two seperate entities.