I don’t feel like a jerk, at least not for this... I still stand by the idea that Miller Park was probably the best possible name for theBrewers stadium if it had to have a corporate name. Insurance and financial institution names just don’t have the same feeling towards them. On a separate note, I wonder who is paying to replace any signage on the stadium. It’d seem that replacing the big Miller Park sign on the exterior of the stadium would could $1 million by itself. Is American Family really that much worse though? I don't think anybody is arguing against Miller Park being a perfect fit, but if it's going to be something else American Family might be the best alternative. There's nothing wrong with the words "American" and "Family" being associated with a baseball team. Just searching other corporate sponsors of the Brewers; Associated Bank, RE/MAX, U.S. Cellular, We Energies, West Bend Mutual Insurance, Aurora Health Care, Delta Dental, Johnson Controls, Lubar & Co., Northwestern Mutual, Johnsonville, Klements. Are any of those any better? American Family Field sounds a heck of a lot better to me than Fiserv Forum for example. Agree completely here. Some people will chalk this up to losing an identity, but American Family is a great quality of life option for the Brewers. Having the words American and Family can help paint a very positive image for the franchise and stadium. The number may be small, but a team named after Beer and a stadium named after beer, could be a slight turn off for some families with children. I know that point sounds dumb because the percentage is small that would be influenced by that, but I think it is worth noting. The stadium will be branded through a corporate name, but if done correctly can have a very family friendly outreach/marketing possibilities.