Yeah, I agree. The article makes it sound like this was not the Brewers' choice. Hard to blame MillerCoors, though. They are no longer a Wisconsin company. Why would they continue to throw money at a community they are no longer invested in? I know headquarters isn't here, but do they still not have a huge portion of production in MKE? Just saying I've seen this talk a few times and I don't think it's quite right (assuming I'm not wrong and somehow they have moved manufacturing from here). They simply realize that naming rights generates no extra revenue. I'm surprised the megabrands haven't figured this out for the Super Bowl yet either. Basically, literally everyone knows of Pepsi, Coke, Bud Light, Miller lite and they're gonna buy what they like. The only logic I can see is they don't want to ignore it and let a competitor in because big moves like this can make a new brand. Think Under Armour during that NFL draft like 10 years ago. Yes production is still in Milwaukee. But there are no decision-makers that are tied to the community, hence no investment.