The 'If it doesn't say Bell on the side, you've just been taken for a ride' slogan at Brewer games has to be the worst slogan like, ever. Think about that just for a moment. You're in an ambulance. Clearly, something very bad, possibly imminently dangerous to your life or future well-being, has happened. Your last concern in the world, presumably, is the company name of the ambulance that will be escorting you to the hospital, assuming they all provide adequate in-route medical care. Bell would have you believe, apparently, that even in a life threatening situation, it STILL needs to say Bell on the side. I can picture it now, '9-1-1, what is your emergency?' 'Hi, I've just been in a car wreck and am bleeding profusely. Oh you can have an ambulance there in 5 minutes? Oh, thank goodness. What, it doesn't say Bell on the side? Forgot it, it better say Bell, I don't care how long it takes.'