Every business is essential. If it provides a service and people go to it for goods or services it is essential. This is inherently untrue. There are more than a few comically unnecessary 'services' and 'goods' that you simply don't need to survive. If you don't need it to maintain your health, feed your family, or maintain the safety of your shelter, it's non-essential. You are right, but I think the gray area is bigger than most realize. We obviously need food and gas, but manufacturing is a big part of our supply chain. The paper industry is pretty huge in Wisconsin. We don't need paper for everything, but when you stop and consider the many functions that are essential now -- toilet paper, shipping labels, vial and medicinal labels in hospitals -- it becomes pretty essential. Most gas stations could close and still allow gas sales at the pump. But we can't assume that everyone has access to a credit or debit card. Also, many gas stations like Kwik Trip have basically rebranded themselves as grocery stores/gas stations. I don't think you need liquor stores, but sad as it is to say, if you cut off the alcohol supply in Wisconsin, you're going to have another public health crisis on your hands at the worst possible time. Places like Menards are even worse than normal right now for congestion because you've got too many people trying to get housing projects done while they're stuck at home. And if you have to completely change your sales approach to label yourself essential, (looking at you, Hobby Lobby), you should be closed. Most of the problems could have been remedied with better preparation. No one knew before this month who was essential and who isn't. Every business, large and small, should have their status already on file with their individual state before this even happened as to whether or not they provide essential goods or services in the event of a mass emergency shutdown. And they should have to meet strict criteria to be defined as essential, such as a certain percentage of their manufactured goods or sales being "essential" items, not just be able to throw a few masks on the shelves and call themselves essential.