I'm not saying that we will be going back to < 2,000,000 fans per season. I'm just saying that 3,000,000 is too high for the Brewers market size and I highly doubt that they will be able to accomplish that for more than 5 years. There are only 1.5 million people in the Milwaukee metro area and 5.5 million in Wisconsin. It's the smallest market in baseball and that isn't going to change. Gas prices aren't going to get any cheaper either, so those who frequently go to games from outside the Milwaukee metro area will be less inclined to go when gas is [likely going to be] $6/gallon in a few years. While it is true that this probably will have only a small impact on attendance, the point is that it isn't going to get any better than right now. Don't get me wrong, Milwaukee is an amazing baseball city. Even in the bad years, the tailgaiting tradition and the retractable roof are going to keep attendance high. This run by the Brewers is also going to help to raise a new generation of kids that follow the Brewers as well as the Packers. However, winning baseball does not necessarily attract fans. Cleveland is a great example. They were World Series contenders last year, just like they were in the 90's. However, they only drew 2.27 million fans last year and are on pace to do less than that this year, despite being 1 win away from the World Series last year. Arizona is another example. During their first World Series run in 2001, they were amazingly popular, drawing 2.7 million in 2001. Furthermore, they followed it with the typical post-World Series surge, drawing 3.1 million in 2002. However, during their latest playoff run, the NLCS games against the Rockies were played in front of thousands of empty seats. Of course that would never happen in Milwaukee, but it definitely proves that winning baseball does not necessarily equal big crowds, even when a trip to the World Series is on the line. I think that after the novelty of winning the World Series wore off in Toronto and Arizona, the majority of fair weather fans had seen what they wanted to see and lost interest. During their current run, the Brewers are doing a great job energizing the fan base and especially attracting new fans. Still, I highly doubt that 2 successful seasons has created a new breed of die hard fans. Sure traffic on this site and other Brewers sites has increased, but it takes time to cultivate new fans who live and die Brewers. Maybe they will stay on as fans when times get rough again--Packers fans have a reputation of that--but some of them will certainly go back to other things. The best piece of evidence that I have is Friday night's game. I was shocked to see about 10,000 people get up and leave during the late innings--especially at the end of the 8th inning. The rows were full of people getting out of their seats and heading for the parking lot at the same time that the rest of us were giving CC Sabathia a standing ovation. I don't care if the game was over or if they were beating the traffic or even if they didn't really care about the game and were just there for fun, I have my doubts whether those fans are going to be there in the long run, or if the Brewers are just a novelty to them that will wear off. I'm not saying that the Brewers have or will ever have a bad fan base, I just think that we should celebrate 3,000,000 fans because it is an extremely special accomplishment that might not happen again for a very long time.