I think the big sotry in 2008 was the Cubs. Not that they are small market, but they sort of share that 'underdog' role. (Whether that's a fair depiction is another matter, but the fact is that when the Cubs are in contention the whole 'lovable loser' BS crowds out small market stories). The Brewers were nothing more than a Wildcard, and that was in large part because of CC. CC was the story in Milwaukee, not the Brewers (from a national perspective). Contrast that with the Pirates competing for the division title (at least right now). Also add in the fact that the Pirates were close at the AS Break, the slowest sports news time of the year, and that's a story that gets some traction. So long as they stay in contention the story will stay on the radar, to the extent that baseball does stay on the radar during the NFL news barrage that will be overwheliming next week.