This does make sense, since they have been selling basically the retro logo in the updated color scheme for a few seasons, the increases in sales would not necessarily have been seen since most fans would own stuff with that. By doing this, its more likely that people will want to own something with the updated logo. Yes, fans will still buy the new jerseys, but I'm talking about new sweatshirts, tshirtsl, polos, hats, etc too.