is Milwaukee necessarily a tapped-out city, though? we've shown we'll support winning teams, so if our MLS team did well, i think people will start showing up. i doubt a bandwagon necessarily has to hitch to a popular sport yes, remember we are only a metroplotian ciity of 1n Million, much smaller than most major league markets, off of the top of my head we need to support the following (i'm including the arts because the money has to come from somewhere, corporations are the ones that buys luxury boxes for sports team, sponsor sports as well as donate to the arts, they can only give so much especially in a recession and has milwaukee has lost a couple in the past few years Brewers Bucks Admirals Wave Mustangs Marquette UW-Milwaukee Performing arts center Milwaukee Ballet Milwaukee Symphony Milwaukee Pops *i'm not exactly tapped into the arts community but these are the ones i can think of. Venues that hold concerts regularly Tuner Hall Pabst Theater Riverside Theater Milwaukee Theater Bradley Center US Cellular arena Shank Hall i think thats just the major ones, we do have smaller theaters plus many bars like Linneman's that has shows just about every weekend for a small cover. I don't think cities the size of Milwaukee can say they have that many theaters. My point is that if Miller Coors is expected to sponsor a MLS team the money has to come out of what they give the brewers, the PAC, or whatever.