Kwik Trip chooses to ignore the mask mandate all together. They have big signs on their doors saying MASK REQUIRED to enter, but more than half of their customers do not wear a mask. I asked an employee why that was the case, she told me that employees are not allowed to say anything to the non mask wearing customers. Granted, I stop in frequently between 6:30 and 7:30 am, and the majority of their customers at that time are blue collar working type young men who I am sure don't want the inconvenience of having to throw a mask on to stop in the store for their Monster/energy drinks, cigarettes, and chew. That and they are probably just giving a giant middle finger to being told what they have to do. Again, I don't like wearing a mask, but it is for the greater good, so I do it. It's irritating that so many ignore the mandate in such a close public place, but that is just how Kwik Trip rolls. Kwik Trip is Gutless. Also ironic and somewhat irritating that many of the people ignoring the mask mandate are also those who are arguing "but I thought masks work" when the positive case numbers spike. I get the feeling those people were always extremely selfish, but that selfishness is now on display like a scarlet letter. I'd just like to see Kwik Trip be more like Menards... You MUST have a mask on to enter this store, PERIOD! It was a tough first couple weeks for Menards I'm sure, but it has worked out for them. Why can't Kwik Trip do the same? Probably too late now, they'd need a bouncer at each location to enforce it.