being a 3y season tix holder w the AZ DBacks, they sell phx residents on coming out to the ballpark for the possibility of doing an activity in a AC climate controlled environment. i think if the brewers ever tried to pull that off and closed the roof and pumped in AC on a hot summer day, youd see more folks complain theyd rather be outside!! possible solution for anyone who doesnt like the swelter, the shade on the 1B side of the field is better than being in the sun. also, i guess theres also the possibility of "hanging out" in the team store which is definitely AC.