I think the reasons are: 1) As I mentioned earlier, unlike most player-team disagreements this is not "millionaires versus billionaires" - the Packers are community-owned, not billionaire-owned, and as such Rodgers is by far the wealthiest person involved in the disagreement. He makes at least 10x what Gutekunst makes. Hell, based on what I can find online, Gutekunst's estimated net worth is not that different from mine (and that's good, considering he is exactly one month older than me). B) Because the Packers are community-owned and have issued "stock", many fans are at the least symbolic owners of the Packers if not technically owners of the Packers. So in some way, even if indirectly or symbolically, Rodgers is disagreeing with or threatening them. 3) There's a reason they never let the students run the school, even the valedictorians. Jimmy Graham didn't work out so well, and left Gutes looking like a bad GM.