All full season ticket holders had an opportunity to buy ASE tickets. There were a lot of STH that stopped going to games after the ASE, but they still counted as "tickets sold". Some of the announced attendances in August and September were more than twice the number of butts in seats. Partial season ticket holders were able to buy all-star week tickets as well, and the Brewers made it clear that it was going to be the most guaranteed way to gain access to the all-star events. And yes, occupied-seats attendance plummeted by the end of that season. I also remember some speculation - and I think it was in 2003 - that the Brewers might close the terrace level for at least some games because attendance was so low (and presumably they could save some $ by not staffing the top level, which sounds pretty WSP-ish). We wondered at the time if/how we would be reseated, because our 20-pack was in the terrace box. Of course, that did not come to pass. More generally, my stance is closer to DocLuna7's. Attending a ballgame is one of my favorite activities (and the SO's too). I like seeing how each game and season unfolds. Over time we've cultivated a community of friends (online and in person, including fans and Brewers employees) who I look forward to seeing/interacting with during the season and miss every day of the off-season. It's my unscripted entertainment (I hesitate to call it "reality"). 2011 showed us how much more entertaining a really special winning season can be, and I cannot say I never have pangs for that extra level of excitement. But if it were solely about reaching the World Series/postseason/winning record for me, I'd have likely given up decades ago. Indeed, after the 1984 season ended and I realized the Brewers still mattered to me, that's when I figured I was in it for the long haul. I expect we'll keep going as long as we can manage the finances and time commitment. We don't drive as far as PrinceFielderx1 - and major kudos to you and your dad - but we probably go to more games.