I don’t feel like a jerk, at least not for this... I still stand by the idea that Miller Park was probably the best possible name for theBrewers stadium if it had to have a corporate name. Insurance and financial institution names just don’t have the same feeling towards them. On a separate note, I wonder who is paying to replace any signage on the stadium. It’d seem that replacing the big Miller Park sign on the exterior of the stadium would could $1 million by itself. Is American Family really that much worse though? I don't think anybody is arguing against Miller Park being a perfect fit, but if it's going to be something else American Family might be the best alternative. There's nothing wrong with the words "American" and "Family" being associated with a baseball team. Just searching other corporate sponsors of the Brewers; Associated Bank, RE/MAX, U.S. Cellular, We Energies, West Bend Mutual Insurance, Aurora Health Care, Delta Dental, Johnson Controls, Lubar & Co., Northwestern Mutual, Johnsonville, Klements. Are any of those any better? American Family Field sounds a heck of a lot better to me than Fiserv Forum for example. I consider all of those worse than Miller, with the exception of Johnsonville and Klements, although Miller is better in my opinion. Financial/insurance/medical companies just screams corporate more to me, likely due to them not having a close tie-in to baseball.